Back in the days before e-commerce, catalogue shopping ruled the world. Well, maybe not quite “ruled”, but people were careful to keep their various catalogues safe for shopping season, birthdays, and the anniversary they always forget. People have repeated this same behaviour since the first shopping catalogue was produced in 1498. In fact, if you…
Everyone around you seems to be telling you to focus on digital marketing, email lists, SEO or social media marketing. This advice usually comes from people who want to sell you something…usually their digital marketing services. Or a really expensive course on digital marketing, usually with outdated information and techniques. The truth is there are…
You’ve seen pop-up banners at most of the trade shows or networking events you’ve attended. In fact, you’ve probably seen them in your competitor’s front offices, or at their stand at the same business events mentioned above. You can see them from a mile away, and they do seem to get a lot of attention…
They say first impressions last, and it’s true. Everything from your body language, handshake and the first words you utter, can directly impact how people perceive you from that point onwards. My favourite is, “You don’t get a 2nd chance to make a 1st impression.” That’s enough of a challenge in your personal life, but…
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