Designing packaging, logos and graphics is a skill that takes not just years of deliberate practice and refinement to perfect, but it also requires a keen eye for detail.
It’s about understanding how each element works with everything else on the page or packaging.
Embarrassing, and sometimes hilarious, mistakes happen when you don’t pay attention to what you’re doing.
Or you choose the lowest possible bidder for your graphic design work.
Here are 13 examples of what we mean by the “lowest bidder”.
Not lights you want for Christmas. Or any time of the year.
This looks more like the cover of a Dr. Seuss book than a poster for a bike club.
You might not see it at first, but pay attention to the first three letters in this window sign.
A key lime tart, you say? Why that sounds delicious. These, on the other hand, don’t.
A conspiracy theory held true by all confectioners and bakers.
Yes, there are dozens of questions you could ask yourself about this, but the main one is “Who proof read this before it went to print?”
We didn’t know “Hitler” was a colour. How many of these bags were printed before somebody noticed this error?
A refreshing bottle of “Aqua Poo” to rehydrate yourself on a hot summer’s day. No thank you.
This is, without doubt, the last thing any water park wants to have happen in their facility.
Yes, there’s a running theme here with poor font choice ruining everything from baked goods to Christmas.
Hopefully this wasn’t designed by the same company that made the bag we featured earlier on.
A business that’s so honest it describes the outcome of your meal before you even get to see the menu.
We love cows, too…but we can’t see the link between our bovine buddies and Chanel products?
Professional typography and graphic design can either set you apart from the crowd, or make you a laughing stock.
Never take your graphic designer for granted.